New & social sellers
Starting an Instagram page, WhatsApp business, home-based jewellery venture or testing your first collection? Begin with the catalogue and tell us what you want to sell.
INDIA · GLOBAL · WHOLESALE FOR EVERY STAGE
Wholesale jewellery from India.
Built for sellers at every stage.
Starting your first Instagram jewellery page or sourcing for an established retail operation? SBN India supports home sellers, online and marketplace resellers, boutiques, retailers, distributors and international buyers across India and global markets.
Need a faster answer?Connect via WhatsApp→
CZ & Occasion◇Oxidized & German Silver◇Mangalsutra◇Traditional & Temple◇Bridal◇Contemporary◇Jewellery Sets
WHO WE SUPPLY
Wholesale jewellery for sellers at every stage.
You do not need to be a large retailer to start with SBN India — and you do not outgrow us when your buying requirement becomes larger.
Online & marketplace resellers
Source jewellery for your website, social shop, Etsy, Amazon, Meesho or other marketplace business, subject to product availability and commercial confirmation.
Boutiques & jewellery stores
Build a focused range around your customer, price point, market and preferred jewellery direction with catalogue and sourcing support.
Established retail & distributors
Discuss larger-volume requirements, repeat sourcing, private-label possibilities, packaging and market-specific buying needs with the SBN wholesale team.
FEATURED COLLECTION STORIES
Three collection stories. A glimpse of the wider SBN library.
Start with our strongest visual directions, then explore by collection or request the latest complete wholesale catalogue.
SELECTED WHOLESALE REFERENCES
Selected wholesale references.
A curated preview only. Shortlist what fits, then request the latest complete 100+ reference wholesale catalogue.
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REQUEST THE LATEST WHOLESALE CATALOGUE
Ready to explore beyond the preview?
The website shows a curated preview. Request the latest 100+ reference wholesale catalogue after a short buyer introduction, and our team will send the most relevant current version.
Looking for Dori, Chain or Bud options?Add Dori, Chain or Bud sourcing references to your Sourcing List. Current styles, MOQ, pricing and availability are confirmed against your actual requirement.
CONTEMPORARY OPTIONS
Anti-tarnish chain options, without overpromising the product.
Selected contemporary pendant references can be offered with SBN anti-tarnish stainless-steel chain options, subject to design suitability and current availability. Full-product materials remain described exactly as verified.
Ask about anti-tarnish options →SBN SOURCING DESK
Can’t find the exact design?
Show us the direction. We’ll keep the conversation anchored to a useful buyer brief.
Share a category, finish, market, quantity or reference. Your current shortlist and catalogue interests can travel with the enquiry.
Product matchingConfiguration reviewPrivate labelBuyer-market context
Build my sourcing brief
A BETTER BUYER BRIEFFrom “I need oxidized earrings” to something we can act on.
CategoryOxidized earrings
MarketUK boutique
DirectionStatement · Silver tone
Quantity50–100 mixed pieces
Need byConfirm with buyer
WHAT SBN SEES NEXT
Relevant references, missing questions and a next action — reviewed by a person before follow-up.
Bring a reference image, SKU or simply describe the look.Start brief →
BECOME AN SBN INDIA RESELLER
Start selling jewellery without needing a large store or a large first step.
Already selling or just setting up? SBN India welcomes genuine reseller enquiries from Instagram sellers, WhatsApp sellers, home businesses, online stores, marketplace sellers, boutiques and physical retailers in India and international markets.
There is no requirement to look like a large company before you speak to us. Tell us where you plan to sell, the jewellery direction you are interested in and the quantity that makes sense for your business. We then confirm relevant availability, reseller or wholesale pricing, order requirements and shipping for the actual products you select.
Starting small is fine. Product-level quantities, pricing, availability and commercial terms are confirmed before order rather than being guessed or promised publicly.
Tell us how you plan to sell
Instagram, WhatsApp, marketplace, website, home boutique or physical store — choose the closest fit.
Request the latest wholesale catalogue
Tell us the categories and designs relevant to your customers, and our team will send the most useful current catalogue.
Share your shortlist or requirement
Select SBN references or describe the style, finish, quantity and market you are targeting.
Receive confirmed commercial details
We confirm applicable reseller / wholesale pricing, quantities, availability, payment route and shipping for the requirement.
Place your order and start selling
Once the order is confirmed and processed, sell through the channel and brand identity that fits your business.
WHOLESALE FOR NEW & ESTABLISHED SELLERS
One clear route — whether you are starting small or buying at scale.
Browse, shortlist and tell us where and how you sell. We shape the next step around the actual buyer requirement, whether it is a first reseller order or a larger retail, distribution or international sourcing requirement.
Explore
Browse selected references or request the latest complete wholesale catalogue.
Shortlist
Save SBN designs or send your own product direction.
Confirm
We confirm applicable MOQ, pricing, configuration and current availability.
Payment
Approved B2B orders use the payment route confirmed for the transaction.
India: Paytm or another agreed domestic route · International: Payoneer or another agreed route
Dispatch
Shipping and destination requirements are confirmed for the order.
Commercial terms are confirmed per buyer requirement.Paytm and Payoneer are independent third-party payment services and do not endorse SBN India.
PRIVATE LABEL & CUSTOM REQUIREMENTS
Need something more specific?
Selected products may support tailored discussions around presentation, finish and order configuration. We confirm feasibility against the actual product, quantity and source capability.
Product directionStart from an SBN reference or share your own visual direction.
→Finish & configurationDiscuss relevant plating, chain, dori or product configuration where suitable.
→Brand & packagingReview presentation and packaging requirements for applicable wholesale programmes.
→Bulk requirementQuantity, timing and commercial feasibility are confirmed against the real request.
→
OUR STORY
Wholesale shaped by jewellery commerce since 2019.
Our jewellery journey began with hands-on online retail and marketplace operations — working with real products, customer questions, catalogue presentation and fulfilment.
That operating experience now informs SBN India’s wholesale approach: curated product references, clearer buyer conversations and practical sourcing support for sellers and businesses at different stages of growth — from first-time resellers to established retail and distribution buyers.
Jewellery commerce beginsHands-on retail, marketplace and buyer experience.
SBN India domestic + international B2B sourcingA focused wholesale catalogue-request and buyer follow-up system.
SBN India is operated by Neha TradersGST-registered business in India · India + international B2B enquiries welcome
WHOLESALE BUYER & RESELLER ACCESS
Request the catalogue. Grow from there.
Launching a social-selling page, building an online jewellery business or sourcing for an established store? Introduce your buying context once, request the latest catalogue, and continue with the same wholesale team.
100+ referencesMaster + category catalogues
Neha TradersGST-registered · IEC-compliant
One enquiryShortlists, sourcing & follow-up
LATEST BUYER CATALOGUES100+ references available by request.Our team sends the current relevant catalogue
01Introduce your buying contextStarting new, Instagram seller, home boutique, marketplace seller, retailer, distributor or private label.
02Choose what interests youCollections and shortlisted SKUs stay attached to your enquiry.
03Receive the latest catalogueChoose WhatsApp, email or a call-first route. Our team sends the current relevant catalogue after submission.
OPERATED BYNeha Traders
IndiaGSTGST-registered for India B2B
IECIEC-compliant for international B2B enquiries
Third-party courier and shipping coordination may be supported through suitable route-appropriate service providers, depending on destination and order requirement.
BUYER & RESELLER STUDIO
Request the latest catalogue.
Already selling or just starting? Both are welcome. Tell us what you need and how you would like us to send the catalogue.
100+buyer-ready
references
references
Business name optionalIndia + international phoneYour contact preference
✓Choose how you want to receive the catalogue. WhatsApp and business / shop name remain optional.
01Profile02Collections03Contact
WHOLESALE CONCIERGE
Questions before you request the catalogue?
Starting a reseller business or sourcing for an established store? Choose the conversation route that suits you. You can request the latest catalogue through the form, or start directly by WhatsApp, email or phone.
Buyer-led responseIndia + internationalOne quick-contact number
